Have greedy selfless spammers finally succeeded in killing another brilliant marketing strategy? It depends on where you are standing and your mindset. From where I’m standing the possibilities are still positively endless. SEO works! Plain and simple! The best part about being in the industry is that if you do your optimization with an honest man’s mentality of “truly wanting to help your client succeed” you’ll reap the benefits of your labor. Conversely, if you do your optimization with the get-rich quick mentality of “F*%k my client, cause I didn’t guarantee s#*t and I’m still getting paid” mindset the search engines will put a stop to that. Search engines like Google are always in a constant state of flux. Their search engine algorithm is always changing to be more efficient for the searches that users are inquiring about.
If you’re prospecting to do SEO work for potential clients and they tell you that don’t believe SEO works because all they know is the scammy spamming side of the story. It is your job to inform them that it is a process not a pill. The focus should be on producing and promoting relevant content on the website because it will pay for itself over time. Help them understand that ‘their success is your success’ so you’ll be doing everything in your power to get them top ranked for the appropriate keywords.
Plus the universe has a way of dealing with spammery.
Stay Honest. You’ll live longer.